What does clean beauty mean?
Many skin-care products and other cosmetics claiming to be natural, organic, green or some combination thereof have come and gone on store shelves and websites without leaving much of a mark. But it wasn’t until products started calling themselves “clean” that a critical mass of customers started poring over ingredient lists with the diligence of parents checking their children’s hair for lice. The result has been a revolution that is reshaping the beauty industry.
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